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How ICR Partners Turned Portfolio Transitions Into a 50% Growth Engine

See how a Nashville-based firm serving trust companies and fiduciary organizations broke free from a rigid direct indexing provider and turned complex, tax-heavy transitions into a real growth advantage.

Here's what you'll learn:

  • How ICR moved clients out of concentrated, embedded-gain positions without triggering the tax bill their old provider couldn't avoid
  • Why the Portfolio Transition Analysis tool became the piece that lets ICR explain complex tax scenarios to clients in language anyone can follow
  • Why ICR sees direct indexing's biggest value as risk management, and how it lets them de-risk concentrated positions in a way other strategies don't
  • How a 50%-a-year growth rate traces back to a technology partner that builds to fit what ICR's team asks for
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Agentic asset management that puts your firm in complete control of personalized investing.

Frequently asked questions

What is Direct Indexing (also known as Custom or Personalized Indexing)?

Direct Indexing is a strategy that involves directly purchasing the individual securities that comprise an index, as opposed to investing in index funds or ETFs. This approach allows investors enhanced control over the selection of securities to align with personal values, investment preferences, and specific tax strategies like tax-loss harvesting.

What are the primary benefits of Direct Indexing?
  1. Tax Optimization: Direct Indexing offers potential tax benefits through active tax-loss harvesting. By selling underperforming securities, investors can realize losses to offset capital gains in other areas, potentially lowering their tax liabilities. Such benefits are typically unavailable with traditional index-tracking funds, as investors in those products do not own individual securities.
  2. Personalized Investing: Direct Indexing empowers investors to customize their portfolios to reflect their financial goals and personal values. Unlike index funds, which offer a fixed set of holdings, direct indexing allows investors to exclude or overweight specific securities based on their preferences.




Why does direct ownership of securities matter in Direct Indexing?

Direct ownership provides a high degree of personalization, allowing investors to reflect their unique values and investment strategies. This approach facilitates tax-loss harvesting, which could result in approximately 1% additional tax alpha, depending on market conditions—a level of customization and tax efficiency not matched by traditional funds.

Isn't it easier and more economical to buy an ETF?

The cost-effectiveness of direct indexing has improved due to zero-cost trading and fractional share offerings. These advances make direct indexing accessible without additional costs, while technological platforms handle the complexity of managing diversified portfolios.

Do I need a large capital outlay for Direct Indexing?

No, large capital is no longer a barrier thanks to fractional shares. Platforms may set minimum capital requirements, but offerings can start at as little as $50,000, making direct indexing accessible to a broader range of investors.